Holiday content marketing is essential for B2B companies just as much as B2Cs. Even if brands don’t sell gifts, they still need to take advantage of increased economic activity at the end of the year.
According to a PunchTab survey, 90 percent of consumers will buy something online this holiday season – whether it’s a much-needed service for their companies or a gift for a friend. That’s an increase from the regular season average of 80 percent, meaning almost any company will see an uptick in purchases and inquiries during November and December.
Think this doesn’t apply to all brands across verticals? Think again:
- B2Bs’ potential partners may want to close deals before the end of Q4.
- Companies looking to clear inventories can offer discounted off-season items to consumers already making more timely purchases.
- Travel and hospitality companies can promote products and services can take advantage of better web visibility around the holidays, when consumers are online looking.
So don’t necessarily look at the holidays as a time when people buy gifts. Think of it as a season when people buy…period.
Want to make this year record-breaking for your business? Here’s a checklist for last-minute marketing plans:
