A report from AYTM Market Research assessing consumer response to Google’s use of copyright removal requests also found that nearly all Americans turn first to Google to search the web or find video content. According to the study, marketers developing content marketing material, whether written or video, can improve traffic by ensuring their content is visible in search and YouTube.
Ninety-five percent of Americans said they use Google search, and the same amount indicated that YouTube is part of their usual web browsing. Nearly 40 percent of respondents said they use Google search multiple times per day, and 46.8 percent reportedly access YouTube as frequently. Just 5 percent said they never use Google search or YouTube.
While 5.5 percent said their use of search is rare (15.3 percent of YouTube), data shows it’s likely still their first choice for finding content on the web. Moreover, a growing number of Americans are using YouTube to find videos that satisfy informational as well as entertainment.
Brafton recently highlighted a report from comScore that found Americans viewed more than 11 billion video ads on the web in June, which represented strong growth from the 10 billion they watched in May.