Search engine optimization enthusiasts are likely awaiting the next batch of Google Webmaster insight, delivered by Matt Cutts via his YouTube Webmaster Central channel. Google's antispam expert has announced in his blog that he is now welcoming questions to be answered in his upcoming December Webmaster videos, and marketers should take this as an opportunity to get insight from a master on the search engine issues they face.
Cutts says he will be recording new videos for Google's Webmaster Central channel next week, so marketers must submit their questions accordingly. For the best chances of getting answers, Cutts reminds fans to submit questions about general search best practices (and none that are too site-specific).
"I won't be able to answer every single question, but I’ll tackle several popular ones plus a few of the more interesting questions," he says.
Queries can be submitted on a Google Moderator page, and marketers should move fast – more than 326 questions have already been submitted. In addition to posing unique questions, webmasters can also vote for the questions most relevant to them.
Whether CMOs decide to submit search engine questions or not, it might be wise to check the site to see what Cutts has to say about search engine optimization for Google's web crawler. The latest comScore data show that Google accounts for the lion's share of online searches, representing 66.3 percent of the total core search market.