It’s a marketers dream to create branded content that’s so good viewers can’t help but pass it along to others – that’s the promise of internet marketing. Even Google’s Search Engineer Matt Cutts agrees that the way to thrive online is not by following a specific formula, but creating digital content that people will want to share and reference. Some brands have already found out how to do this with video marketing. Unruly’s latest report reveals that social shares of video content increased 7 percent from Q1 to Q2.
The Social Video Report tracked data around 329 billion video views that took place throughout the quarter. Not surprisingly, the report shows that marketers who manage to hit the right chord with their target audiences win big.
During the tracking period, Unruly monitored 33,287,836 shares – 45 percent of which were owed to just 10 hit campaigns, including Dove’s Real Beauty Sketches, Evian’s Baby & Me, Kmart’s Ship My Pants, Warner Bros’ Man of Steel trailer and Geico’s Hump Day.
Data shows that brands win big when they create content that can be shared over and over again. The Hump Day ad experiences social sharing peaks every week on Wednesday as employees across America send the clip to their colleagues and social circles.
Despite the vast potential of video marketing, especially with the rise of mobile sharing sites like Instagram and Vine, many companies have yet to really invest in their streaming digital content campaigns. Brafton recently reported that brands still create less-than-stunning videos to post on their websites because they miss key elements during production planning. Marketers can make or break videos based on the sound, flow and visual effects.
