Social media marketing campaigns that include sharing content on Tumblr have seen increased popularity in recent months. This is especially true for smaller companies leveraging Tumblr to share visuals that appeal to their target audience.
With so many consumers and businesses relying on the website, it has moved into comScore’s top 50 web properties report for the first time. The study, which measures the companies with the best performing arsenal of websites by traffic, included its usual suspects, with Google, Microsoft, Yahoo and Facebook making up the top four. Tumblr’s first appearance on the list came in the No. 47 spot.
For Tumblr, integration with Twitter has helped the website gain a wider audience, with users linking content from their Tumblr accounts to their profiles on Twitter. Businesses leveraging this blend of content marketing and social sharing have seen traffic numbers swell and their presence on the web expand.
Aside from Tumblr, comScore said visual content giant Instagram saw one of the biggest jumps. Unique traffic to the site increased 78 percent, pushing it to 106th overall. Obviously, this isn’t quite as high as Tumblr, but Instagram’s popularity has continued to grow, especially as more Android users download the app.
Brafton recently reported that Instagram may receive an even greater push moving forward following its acquisition by Facebook. In the weeks since the initial announcement, details of the relationship remain scarce, but it’s likely that little about Instagram will change.