Brands preparing for new product launches, especially in the smartphone industry, can benefit from hyping releases through content creation initiatives. According to Google’s “Smartphone Launch Predictor,” online search trends forecast smartphone sales with over a 90 percent accuracy rate. Tech companies looking to bolster sales rates for upcoming products should develop content marketing strategies that focus on educating prospective buyers and guiding them along their purchase routes.
Google reports brands that publish an extra 1,000 news stories in the weeks preceding the product launch can expect a 9 percent uptick in smartphone sales. Maximizing press prior to the launch of a new smartphone device can help marketing efforts achieve objectives, but well-written branded content can be difficult to craft, especially without knowledge of how to analyze local, regional and national search trends.
Google notes that 52 percent of purchase-related searches occur before launch – marketers must learn how to target these prospective buyers when they’re in the process of shopping around. News-related content can have a significant impact on sales, but marketers must distribute media effectively for it to have any resounding influence on purchase behaviors.
According to ExactTarget’s “Retail Touchpoints Exposed!” report, retailers use social media to promote products at a growing rate, and these channels can support content creation efforts and aid in generating hype over new products. The report notes that brands often sync their product pages with social entities, with 85 percent of respondents on Facebook, 51 percent on Twitter and 22 percent on Pinterest.
Brands can generate hype for their new products through content creation, but social media might be the key to getting that persuasive and promotional coverage into the world. Together, content and social media marketing could help smartphone retailers reach new audiences and boost sales via the web.
