When Google announced the launch of its Google+ earlier this summer, many predicted that it would be a game-changer for both social users and social marketing.

When Google announced the launch of its Google+ earlier this summer, many predicted that it would be a game-changer for both social users and social marketing. However, one company that doesn't appear worried about the implications of Google+ is perhaps the one that stands to lose the most – Facebook.

Dave Yang, Facebook's director of sales in the Asia-Pacific region, recently told an audience at the Internet and Mobile Marketing Association of the Philippines Summit that, rather than threaten Facebook's existence, Google+ validates its social vision, GMA News reported.

“Google is an awesome company, and we respect them,” said Yang. “But in Facebook, we do only one thing, and that is social, period.”

Indeed, with more than 750 million users, it's difficult to argue that Facebook is anything in not a social network phenomenon. For casual users, it has reshaped the way people can connect with one other and keep in touch with friends and family. For businesses, it has become an integral part of content marketing and advertising strategies.

But Google+ is quickly picking up steam as the new kid on the block. As Brafton has reported, despite still being in an invite-only testing phase, the search giant's social network already boasts a membership base of 25 million. Additionally, Google is reportedly acceleratingthe launch of Google+ pages for brands, which could make the site a viable social marketing platform.

As Facebook and Twitter have proven, it is possible to coexist in the social networking space and still be successful. On the flip-side, Facebook's arrival greatly diminished the value of Myspace. The extent to which Google+ will affect the social networking industry – both for consumers and marketers – remains to be seen.