​The two top search engines expanded their reach last month, both showing market share growth.

Google, Bing gained search market share in February 2013

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​Americans turn to search engines to research products or services they may buy. Sites like Google and Bing typically garner most of the attention, and in comScore’s February U.S. search engine rankings report, both entities gained market share month-over-month.

The data shows that Google increased its reach from 67 percent in January 2013 to 67.5 percent in February 2013. This 0.5 percent increase may seem insignificant, but with millions of people using the ‘net daily, the small metric translates into a huge uptick of users. As for Bing, the search engine’s month-over-month uptick totaled 0.2 percent to reach 16.7 percent of the total market. This represents an all-time high for Bing. Yahoo!, however, experienced its largest decline to date, falling from 12.1 percent to 11.6 percent in February 2013.

Overall, comScore noted that February 2013 saw fewer core searches than the average month. This has to do with the month having three fewer days than January 2013. There were approximately 18.3 billion core searches last month – down 6 percent from the previous month.

With Google and Bing gaining even more traction in the search world, businesses with content marketing campaigns must craft copy to appeal to readers first and search engines second. To accomplish both goals, marketers must optimize their articles to have an impact online in SERPs.

Ted Karczewski
Ted Karczewski is an Executive Communications Associate at Brafton. He works to develop his own voice and apply his passions to the evolving world of SEO and content marketing, but he doesn't shy away from writing for fun. After graduating from Suffolk University, Ted used his Communications degree to test out Sports Journalism before Marketing at Brafton.


  • http://www.tastythailand.com Reeves

    I’ve just switched to Bing after years of using Google. All Google offers me now on the first page is link after link of EBay, TripAdvisor and Ehow. All sites I have no interest in visiting. That’s why, as long as Google continues to push search results up for mega-corporations like this and ignores the rest of the internet, it will be a cold day in hell before I use them again.

    • TedKarczewski

      Hi Reeves-

      I’m interested to hear more about what you mean when you say, “as long as Google continues to push search results up for mega-corporations like this and ignores the rest of the internet, it will be a cold day in hell” before you use the service again.

      Mainly because Google has done a fairly good job at limiting the number of Page 1 results a given domain can own per keyword phrase, leaving several others for smaller businesses to claim. I also think that Google ranks content based on quantity, quality and its authority, which could be a result of bigger brands funneling more money into their strategies, not the search engine putting SMBs out of business.

      I suggest that you look at how you optimize your content and construct your media to better understand what compels your audience to react. Focus on the subject matter that drives the most results for your business – what key phrases brought them to your site? In some instances, you might be trying to rank for terms out of reach, and that sucks up your budget really fast. Grab the low-hanging fruit, and find ways to sneak around mega-corporations online. Smaller brands have the ability to adapt quickly to changes on the ‘net, and that’s a clear-cut advantage. Make the most of free services online, consult some experts in both SEO and content marketing, and truly immerse yourself in internet marketing if you see it as a valuable way to grow your organization. I trust that you’ll find value in whatever search engine you use if you reevaluate your strategy, as both have vested interests in the products they provide to smaller businesses.

      Thanks for reading,
      Ted Karczewski

      • http://twitter.com/doloreshark Dolores Hark

        Nope, what Rachel says is correct. Google is now catering to big business in results. Sometimes there will be many, many (did I say many?) links from one directory site or social media site. Happening all the time. Impacting my clients. Plus, just general quality goes down and I am using Bing more and more. True, you can find low volume phrases or industries where quality is still there due to macro industry structure (ie, not oligopolistic), but it is no longer the rule. Plus, with auto-suggest, the high volume phrases matter more than ever.

        • TedKarczewski

          Hi Dolores-

          Google’s Matt Cutts actually just addressed this point in a recent Webmaster Center Help video. One of the points he made was that the search engine has put priority on removing clusters from SERPs this year. This is something that the search engine does have on its rader – read more here: