Market research firm comScore recently reported that Google’s share of the search market grew 0.5 percent in December, with the company fielding 65.9 percent of search queries. In November, comScore found that Google accounted for 65.4 of searches.
In November, 15.1 percent of searches were through Yahoo, but the figure fell to 14.5 percent in December. Bing made modest gains in December, rising from 15 percent in November to 15.1 percent in the following month.
With both Bing and Yahoo at or above 15 percent in November, Bing-powered search had claimed 30 percent of the market. However, Google’s gains in December are a step back for Binghoo, and it seems unlikely that the two will prove a sustainable force against the search giant.
According to comScore, the figures do not include mobile search, which accounts for about a fifth of search queries. However, Brafton has reported that Google has historically dominated mobile search, and the role of Android-powered devices in rising mobile search rates helps.
As Google continues to dominate search, marketers must adjust their SEO and content marketing campaigns in accordance with Google’s improvements. Most recently, Brafton reported that Google has integrated Google+ more effectively into its search results. Three new features, including Personal Results, allow users to see content shared in Google+ on SERPs.