In a Google blog post (now removed but shared by TechCrunch), the company announced a “new, easier-to-use Google search app for Android” this morning. While the post has been taken […]

In a Google blog post (now removed but shared by TechCrunch), the company announced a “new, easier-to-use Google search app for Android” this morning. While the post has been taken down, it reveals that the search giant is focusing on ways to improve the mobile search experience – and marketers might want to follow suit.

Google explained in the post that the new search app will make more “suggestions” to users, seemingly in an effort to help them find relevant, quality results. Although there’s no saying when the update will roll out, if Google maintains the features described in this morning’s blog post, marketers can expect (among other things):

Suggestions grouped by type, with web suggestions at the top.

Country-specific suggestions and search results for all countries with Google domains.

TechCrunch reports that the post also included tips for using the app, but marketers (and Android users) will have to wait to see these…

A takeaway for marketers should be that relevance is key to mobile (and traditional) search. As Google promotes mobile search results, optimizing content with keywords that accurately describe what is on a page and publishing content that matches consumers’ queries and informational needs is becoming essential to search visibility.

Google’s focus on mobile search might indicate that search marketers should similarly concentrate on mobile SEO. As Brafton has reported, smartphone owners prefer searching the mobile web over desktops. (And Gartner figures suggest Android is doing particularly well in the mobile market.)

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.