​Google's Matt Cutts tweeted that the search engine recently unveiled a new algorithm that targets spammy content overlooked by Penguin.

Google releases new algorithm to identify & punish spammy content

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​Fresh off the release of Penguin 2.0, Google has introduced another new algorithm targeting spammy web content in search, this time going after queries such as payday loans, pornographic content and more.

Google’s Head of the Search Spam team Matt Cutts tweeted that the new ranking signal will go after websites that continuously produce spammy materials and links for the web. Cutts ​​referenced a recent video that discussed upcoming Google SEO changes.

Brafton covered Cutts’ video, in which he said the company has worked to develop a new algorithm to clean out the web and remove spammy content otherwise overlooked by Penguin. In the video, Cutts says that Google may have created this type of update because of external requests. The company wanted to address users’ needs with the latest search algorithm.

Search Engine Land noted that Cutts also spoke about this potential update at SMX Advanced. Google’s Search Engineer indicates the update impacts roughly 0.3 percent of U.S. queries and as much as 4 percent in Turkey, where spam is much higher. The worldwide algorithm release will aid Penguin and various other search signals in pushing higher-quality content further up in SERPs and giving more search visibility to brands that dedicate time to SEO and content creation.

Marketers are regularly reminded to keep their content marketing strategies fresh and on-brand to avoid potential downgrades in search from Google algorithms. When it comes to content writing, remember to keep topics timely and use SEO best practices to add value to the web, not take away internet users’ experiences.

Ted Karczewski
Ted Karczewski is an Executive Communications Associate at Brafton. He works to develop his own voice and apply his passions to the evolving world of SEO and content marketing, but he doesn't shy away from writing for fun. After graduating from Suffolk University, Ted used his Communications degree to test out Sports Journalism before Marketing at Brafton.


  • http://www.inaregee.com/ Ian Dixon

    One of the problems with trying to figure out google is simply trying to know what they consider to be either spammy or poor quality content. In truth, the message back does seem to be a very erratic one. One minute you have a site that is high quality yet the next minute the same site with no changes has suddenly become a source of spam.
    And of course the way that google flips aound is bad for everybody. You have a backlink on a site that they now say is spammy? Tough that it was earned and not bought because that now counts against you.
    Oh well, we must just keep going and try to decipher the various messages that the Big G drips out to us.

    • TedKarczewski

      Hi Ian-

      Managing an SEO strategy to accommodate Google’s demands can be a time suck, but the fruits of our labor are definitely worth the effort! I think it’s important for marketers to transition their link-building focus to user experience. Build a site that people want to visit and write content with the end user in mind, and you’ll find that Google also values your contribution to the web.

      Thanks for reading,

    • Kaan KÜÇÜK

      — You have a backlink on a site that they now say is spammy? Tough that it was earned and not bought because that now counts against you.–

      if earned it by doing nothing like manipulation. this must not be a thing that counts against you. its big benefit for you that your content has a value, google cant stand on it. ?

  • Kaan KÜÇÜK

    Im from turkey and just relased this post, and i would like to say that if you could understand a bit turkish and surf a little up in our sites. you can see the spammms are all everywhere, it makes you feel like dumb .. what to say =)