Growth of mobile traffic points to new marketing opportunities

Published on
by Brafton Editorial
A new study from Portio Research found mobile data use will grow by 91 percent by 2015, placing strong emphasis on mobile SEO and local search.

A study conducted by Portio Research and published by MarketResearch.com found that mobile data traffic has increased rapidly in recent years and will grow 91 percent from its current point by 2015.

The consumption of data by smartphone and tablet users receives a boost almost every day, as new devices and services become available. However, some of the standards have become search and social media use.

Businesses not using social media marketing and SEO campaigns are now missing out on both desktop web users and those who spend even more time on their mobile devices.

Mobile SEO enables small businesses to take advantage of customized search algorithms that weight nearby locations in queries conducted on smartphones or tablets. While some have criticized mobile operating system developers for relaying geolocation data, it has enabled users to find restaurants and other businesses much faster.

Additionally, users are increasingly accessing social media websites from their mobile devices, so social media marketing campaigns can reach prospects on the go. Simple sharing features built into mobile operating systems will compliment those leveraged by web developers and social media teams, which could result in greater ROI.

Brafton reported on Wednesday that tablet users turn to their device to browse the web more than any other activity. However, social media access also ranked high, further demonstrating the value of social media marketing campaigns for businesses.

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