Marketers who are putting the finishing touches on their holiday campaigns might want to take a step back and consider how a few changes to their online strategies could attract a much wider audience. A recent report from Qualtrics, an enterprise data and analysis firm, found that Cyber Monday has a 90 percent customer satisfaction rating, with an overwhelming majority of consumers saying their shopping was “satisfying” to “very satisfying.”
The report also noted that 28 percent of consumers will shop for post-Thanksgiving deals online, and 10 percent of survey respondents will convert on their mobile devices. While Qualtrics reports the mobile and online shopping population makes up only 38 percent of holiday shoppers, marketers who develop content marketing strategies to appeal to those consumers can bring a significant amount of new business to their ecommerce web pages.
In fact, there is reason to believe that portable devices will become even greater tools for online retailers than PCs in the future. Brafton has reported that mobile devices currently power 16 percent of all web traffic, demonstrating 27 percent annual growth. Unfortunately, a report from Skava, an ecommerce tool vendor, discovered that only 7 percent of retailers have websites optimized for tablet devices. Marketers who want to maximize their holiday ROI must consider how a few quick alterations to their content creation campaigns and the user interface of their ecommerce sites could pay huge dividends come 2013.
Google recently introduced suggestions on how companies can optimize their sites for tablet usage, and while the recommendations aren’t official, webmasters and marketers can learn some quick tips on how to improve user experience for those prospects who might research products via their iPads or Android-powered devices. SEO content that is positioned and designed with Google’s suggestions in mind could impact the behaviors of leads just on the cusp of making a purchase.
