A report from AYTM Market Research found that many web users rely on multiple browsers for different tasks. According to the study, more than 52 percent of respondents said they use Mozila’s Firefox, 45.3 percent rely on Internet Explorer and Google’s Chrome registered with 40.3 percent of respondents.
For search marketers reliant on Google SEO, a strong showing from Chrome is a good sign given the site’s complete integration with Google search. While Google is also the default search engine for Firefox, extensions exist to make Bing the main search tool. And, of course, Microsoft’s IE comes Bing as the default engine.
As the web browser battle continues, different polls show Microsoft IE, which has long been No. 1, is regularly dropping market share. What’s more, the popularity of search on tablets and smartphones further demonstrates the value of Google SEO.
Brafton recently reported that 28 percent of consumers turn to their mobile phones to find product or service information through search. Moreover, 18 percent said they use smartphones to search for quick information related to businesses regularly.
Developing a mobile SEO strategy will help marketers appeal to the growing number of consumers conducting searches from their handsets regularly. Brafton also highlighted recent comments from Google’s Pierre Far that urged companies to make room for mobile in their search strategies.