Category: News
Many industry sectors have been latecomers to the world of web 2.0, but few have been as recondite as the major airlines. Smaller airlines like JetBlue and Southwest are flying lead as far as online m Read this ›
A study released last week by Experian Hitwise, an internet research firm, found that while Google still accounted for just over 70 percent of U.S. internet searches, Microsoft’s Bing surged a little less than 1.5 percent to 9.48, an 18 percent increase over the four weeks ending on August 29.However, preliminary information from StatCounter says [...] Read this ›
A recent analysis conducted by the Nielsen company reveals that one of the key problems facing online advertisers is that of targeting content to the correct demographics. Techniques like search engine optimization (SEO) can help turn low-interest clicks into higher-value ones, delivered by organic search results. Jon Gibs, Nielsen’s vice president of media analytics, argues [...] Read this ›
With the release of Google Wave last week, practitioners of search engine optimization (SEO) and other online search professionals saw the advent of a new trend on internet marketing.Google Wave, according to experts, is a step towards the intertwining of Google’s unrivalled search prowess and the collaborative functionality afforded by social media networks like Facebook [...] Read this ›
A trend discovered by an Australian business researcher – and likely to be seen around the world – is that fewer than half of the fastest-growing companies are using search engine optimization (SEO) to help draw potential customers to its web site.Web Marketing Workshop, a Sydney-based search engine marketing consultant, surveyed the 100 fastest-growing companies [...] Read this ›
A British-based cancer prevention charity announced Monday that it would be using search engine optimization (SEO) to bring itself nearer to the top of relevant search engine results.The World Cancer Research Fund bills itself as a charity that provides resources for cancer scientists and for the public, attempting to spread the message of preventative care [...] Read this ›
Maybe the idea of using Bing for search engine optimization (SEO) isn’t such a big deal after all.While many have touted the importance of a Microhoo deal which would give Bing and Yahoo a significant portion of the search engine market and make the combined entity more important in the world of search engine optimization [...] Read this ›
Internet search giant Google has an undeniable stranglehold on a strong majority of the search market. But businesses would still be remiss if they failed to focus at least some of their search engine optimization (SEO) efforts on the large sections of the search market not held by Google.The best-known Google competitors – Yahoo, Bing, [...] Read this ›
One sector of the online economy that has been quietly growing for some months now is that of online coupons. As with most print advertising, the traditional coupon is in decline, so advertisers have Read this ›
Google CEO Eric Schmidt told reporters at a New York press conference today that the advertising industry had bottomed out, and indicated that he believes that there are signs of recovery evident in t Read this ›