IT companies aggressively pursuing content marketing
Industry expert Lisa Goldstein says that IT companies are aggressively pursuing content marketing strategies, and this expedites the typically lengthy buying cycle for software shoppers.
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Industry expert Lisa Goldstein says that IT companies are aggressively pursuing content marketing strategies, and this expedites the typically lengthy buying cycle for software shoppers.
A report from Zoomerang found that social media marketing for SMBs is improving, but strategic planning is needed to make efforts as effective as they could be.
A new report form the Tippie College of Business at the University of Iowa found that targeting social media marketing campaigns at social users with smaller, more interactive networks is often more successful.
With Facebook and Twitter usage steadily expanding in recent years, leveraging these platforms for social media marketing purposes has become mainstream.
Eighty-six percent of online publishers believe they need to make better use of data to drive content marketing initiatives.
The departure of Yahoo CEO Carol Bartz could have a widespread effect on SEO campaigns.
Bitly recently reported that shared links have a “half Life,” and businesses must account for this in their social media strategy.
Chris Baggott, a content marketing expert, pointed to updated blogs as an easy method of keeping web content fresh.
Microsoft and Twitter have extended their agreement to include Twitter posts in Bing’s search results.
iPerceptions’ Q2 2011 Retail/E-Commerce Industry Report found that 26 percent of people visit an ecommerce website to learn about a business before making a purchase.