ClickCease News Archives - Page 334 of 536 - Brafton

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CMW expert: News content marketing provides a clear brand distinction

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Content marketing articles should not be too heavily branded, industry expert Todd Wheatland said this week at Content Marketing World

Facebook marketing increasingly reaches pension crowd

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Social media use among older age groups is on the rise in the U.K., with more than 55 percent of pensioners using Facebook.

Content marketing depends on understanding target audience

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Content marketing experts reiterated the value of understanding a target audience during a panel at Content Marketing World on Thursday.

Mobile payment growth boosting need for mobile SEO

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IE Marketing Research found that mobile payments will likely generate more than $940 billion in sales by 2015, placing a premium on mobile SEO and compatibility.

With 100 million users, Twitter key to social media marketing

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Twitter reported on Thursday that it now has more than 100 million active users, half of which log into the website every day.

IT companies aggressively pursuing content marketing

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Industry expert Lisa Goldstein says that IT companies are aggressively pursuing content marketing strategies, and this expedites the typically lengthy buying cycle for software shoppers.

Social media marketing lacking at small businesses

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A report from Zoomerang found that social media marketing for SMBs is improving, but strategic planning is needed to make efforts as effective as they could be.

Social media marketing more effective among users with smaller social circles

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A new report form the Tippie College of Business at the University of Iowa found that targeting social media marketing campaigns at social users with smaller, more interactive networks is often more successful.

Social media use growing for all demographics

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With Facebook and Twitter usage steadily expanding in recent years, leveraging these platforms for social media marketing purposes has become mainstream.