CMW expert: News content marketing provides a clear brand distinction
Content marketing articles should not be too heavily branded, industry expert Todd Wheatland said this week at Content Marketing World
Content marketing articles should not be too heavily branded, industry expert Todd Wheatland said this week at Content Marketing World
Social media use among older age groups is on the rise in the U.K., with more than 55 percent of pensioners using Facebook.
Content marketing experts reiterated the value of understanding a target audience during a panel at Content Marketing World on Thursday.
IE Marketing Research found that mobile payments will likely generate more than $940 billion in sales by 2015, placing a premium on mobile SEO and compatibility.
Twitter reported on Thursday that it now has more than 100 million active users, half of which log into the website every day.
Industry expert Lisa Goldstein says that IT companies are aggressively pursuing content marketing strategies, and this expedites the typically lengthy buying cycle for software shoppers.
A report from Zoomerang found that social media marketing for SMBs is improving, but strategic planning is needed to make efforts as effective as they could be.
A new report form the Tippie College of Business at the University of Iowa found that targeting social media marketing campaigns at social users with smaller, more interactive networks is often more successful.
With Facebook and Twitter usage steadily expanding in recent years, leveraging these platforms for social media marketing purposes has become mainstream.