Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Having a healthy library of incoming links is crucial to effective search engine optimization. Google is now changing the way it evaluates incoming links from subdomains, counting them as internal links.
A new report from Bright Edge suggests that featuring social share plug-ins, such as Twitter’s retweet button, on a brand’s website may encourage more visitor interaction.
While most consumers tightened their purse strings and began spending less during the economic recession, some affluent Americans continued to shop at the same pace, making them favorite targets of businesses.
Blog marketing increasingly influences consumers’ purchase decisions, with a new report from Cone suggesting Americans are 50 percent more likely to read blogs and articles for product research this year compared to 2010.
The rise of digital and online marketing tools has sent many small- and medium-sized businesses back to the drawing board, as these companies are looking to leverage new channels to boost their marketing campaigns.
As more Americans make the upgrade from traditional cellphones to smartphones, mobile habits are changing significantly – a development that should not be lost on businesses and their marketing departments.
Rather than using a dedicated web crawler to index news pages, Google announced that Googlebot will now crawl web content and news content.
Consumers researching Google+on the web tend to be younger and more affluent than those searching for Facebook, new comScore data suggests.
Despite the fact that the channel has been a part of the business landscape for several years, many social media marketing challenges persist.
The intentions behind Google’s +1 button are finally coming to light. In a move that could have serious SEO implications for online marketers, the search company recently confirmed that it is exploring the possibility of using the button as a search ranking tool.