News

A new survey from BrightLocal indicates that businesses are increasingly turning to local SEO to drive leads and sales.

By maintaining a frequently updated blog, email service provider Delivra has managed to drive more traffic to its website and increase visitor dwell time, MarketingSherpa reports.

Millennials (and older consumers!) increasingly favor brands with active social pages. In fact, nearly one-quarter of millennials check branded Facebook pages at least once per day, as do 17 percent of consumers between the ages of 35 and 74.

Though social networks have long been considered the stomping ground of twenty-somethings, a new report from Pew Research Center’s Internet & American Life Project has found that older consumers are interacting on these sites more often.

Google recently announced that it is putting an end to its Google Sets tool.

After nearly four months of testing, Facebook has opted to axe its digital coupon business, Facebook Deals.

With many businesses beginning to prepare their holiday marketing campaigns, content marketing is a leading strategy, according to a new survey from audience marketing data provider Bizo.

A new report from Advertise.com suggests marketers may be missing lead generation opportunities by underutilizing email marketing, with only 36 percent of respondents saying they use third-party opt-in email campaigns.

New approaches to marketing seem to be taking hold, as a recent study from Forrester Research estimates that companies will spend nearly $77 billion on interactive marketing by 2016.

Subtlety is evidently not a point lost on Google. Despite being one of the largest corporations in the world, the search giant still appears to have people’s feelings in mind, as evidenced by the recent introduction of the Ignore option on Google+.