Category: News





Although online tools like search engine optimization (SEO) started out as tools for marketing departments, a new study finds that an increasing number of public relations departments are using online marketing and say knowledge of these tools are necessary for new hires.The report from iPressroom, along with Korn/Ferry International, the Public Relations Society of America [...] Read this ›





Businesses put a lot of time and effort into their search engine optimization (SEO) campaign with much of the effort put behind where their website ranks in a Google search, but a new project from the search engine, codenamed Caffeine, might change rankings.On the Google Webmaster Central Blog, staff software engineer Sitaram Iyer and principal [...] Read this ›


Some businesses think they have a product that is in too narrow of an area to benefit from search engine optimization (SEO), but the tale of one Wisconsin work clothing retailer proves that any company can see positive results from effective SEO.Stratt Apparel, based in Oshkosh, Wisconsin, is a 2-year-old retailer of work uniforms which [...] Read this ›