Smartphone growth changing mobile habits
As more Americans make the upgrade from traditional cellphones to smartphones, mobile habits are changing significantly – a development that should not be lost on businesses and their marketing departments.
As more Americans make the upgrade from traditional cellphones to smartphones, mobile habits are changing significantly – a development that should not be lost on businesses and their marketing departments.
Rather than using a dedicated web crawler to index news pages, Google announced that Googlebot will now crawl web content and news content.
Consumers researching Google+on the web tend to be younger and more affluent than those searching for Facebook, new comScore data suggests.
Despite the fact that the channel has been a part of the business landscape for several years, many social media marketing challenges persist.
The intentions behind Google’s +1 button are finally coming to light. In a move that could have serious SEO implications for online marketers, the search company recently confirmed that it is exploring the possibility of using the button as a search ranking tool.
A new survey from BrightLocal indicates that businesses are increasingly turning to local SEO to drive leads and sales.
By maintaining a frequently updated blog, email service provider Delivra has managed to drive more traffic to its website and increase visitor dwell time, MarketingSherpa reports.
Millennials (and older consumers!) increasingly favor brands with active social pages. In fact, nearly one-quarter of millennials check branded Facebook pages at least once per day, as do 17 percent of consumers between the ages of 35 and 74.
Though social networks have long been considered the stomping ground of twenty-somethings, a new report from Pew Research Center’s Internet & American Life Project has found that older consumers are interacting on these sites more often.