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A new report from consumer intelligence provider Motista suggests people who feel connected to retail brands are more likely to engage and recommend these companies through mobile and social media, highlighting the importance of creating relationships with customers and prospects.
The leading social network, Facebook, served more than 1 trillion page views in June, making it the single most-viewed website on the internet, according to a report from Google ad network DoubleClick.
The mobile internet appears to be approaching its next milestone, as recent figures from eMarketer estimate that 97.3 million Americans will connect to the web using mobile devices by the end of this year.
Google announced two new features that might make the +1 button more useful to users and marketers.
With membership surging at social media sites such as Facebook and Google+, brands are willing to spend more money on these platforms to engage prospective consumers.
Google has made an update to how it calculates a session in Analytics, and it hopes this will give users “a clearer understanding of website interactions.”
Whether they’re using the devices for work or play, the majority of tablet owners agree that mobility is the greatest advantage the device offers.
Facebook recently announced that it is revamping its privacy controls, giving users more say over what appears on their pages and who can access it.
Since the launch of Apple’s iPad last year, tablet devices have quickly become a popular way for consumers to engage long-form online content, regardless of whether they’re at home or on the go.
Facebook’s membership is only expected to grow 13.4 percent this year, but the social network can still be a major part of businesses’ social marketing strategies.