• Google sitelinks on SERPs generate exposure for key landing pages

    Google has redesigned its search engine results page with a a revised feature to give consumers more options before clicking a website.

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    Different social networks serve variety of marketing needs

    With more than 750 million registered users, Facebook has undoubtedly become a fruitful launching pad for many businesses’ social media marketing campaigns. However, as a recent Mashable report shows, Facebook isn’t the only advantageous social media marketing tool.

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    Americans increasingly engage content via mobile

    Thanks to the growing availability of smartphones, consumers are now able to access content from the web, regardless of whether they are on desktop computers at home or out shopping.

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    Local SEO finding favor among mobile users

    Highlighting the growing importance of local SEO and mobile marketing, a new study from mobile media company JiWire found that mobile consumers are becoming more comfortable sharing their location information to gain access to relevant content.

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    SES San Francisco experts say targeted content key to social marketing

    The buzz at SES San Francisco 2011 is that content is king for social – perhaps even more than it’s king for SEO.

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    Google Related toolbar gives users quicker access to relevant info

    While internet users are accustomed to using search engines to find information, with Brafton reporting as many as 93 percent of Americans use portals to peruse the web, Google is hoping to pick up the pace with its newly launched Google Related toolbar.

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    Mobile marketing to be spotlighted at 2012 Mobile World Congress

    Mobile operators association the GSMA recently announced that, for the first time ever, mobile marketing will be one of the highlighted aspects of next year’s Mobile World Congress technology event.

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    Social media use still high, but new innovations needed

    Businesses looking to take advantage of the lucrative opportunities provided through social media marketing will need to step up their game in the coming years, as a new study found many consumers are growing weary of the social media of old.

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    Local marketing alert: Foursquare adds lists

    Foursquare has announced lists, which may help marketers boost local social advocacy.

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    Public Google+ posts bolster social search results

    Social search has been a particular focus for Google over the past year, with the search giant leveraging signals from several social sources – ranging from Twitter to Flickr – to best serve relevant results to consumers.

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