News

Google has redesigned its search engine results page with a a revised feature to give consumers more options before clicking a website.

With more than 750 million registered users, Facebook has undoubtedly become a fruitful launching pad for many businesses’ social media marketing campaigns. However, as a recent Mashable report shows, Facebook isn’t the only advantageous social media marketing tool.

Thanks to the growing availability of smartphones, consumers are now able to access content from the web, regardless of whether they are on desktop computers at home or out shopping.

Highlighting the growing importance of local SEO and mobile marketing, a new study from mobile media company JiWire found that mobile consumers are becoming more comfortable sharing their location information to gain access to relevant content.

The buzz at SES San Francisco 2011 is that content is king for social – perhaps even more than it’s king for SEO.

While internet users are accustomed to using search engines to find information, with Brafton reporting as many as 93 percent of Americans use portals to peruse the web, Google is hoping to pick up the pace with its newly launched Google Related toolbar.

Mobile operators association the GSMA recently announced that, for the first time ever, mobile marketing will be one of the highlighted aspects of next year’s Mobile World Congress technology event.

Businesses looking to take advantage of the lucrative opportunities provided through social media marketing will need to step up their game in the coming years, as a new study found many consumers are growing weary of the social media of old.

Foursquare has announced lists, which may help marketers boost local social advocacy.

Social search has been a particular focus for Google over the past year, with the search giant leveraging signals from several social sources – ranging from Twitter to Flickr – to best serve relevant results to consumers.