ClickCease News Archives - Page 342 of 536 - Brafton

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Google Related toolbar gives users quicker access to relevant info

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While internet users are accustomed to using search engines to find information, with Brafton reporting as many as 93 percent of Americans use portals to peruse the web, Google is hoping to pick up the pace with its newly launched Google Related toolbar.

Mobile marketing to be spotlighted at 2012 Mobile World Congress

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Mobile operators association the GSMA recently announced that, for the first time ever, mobile marketing will be one of the highlighted aspects of next year’s Mobile World Congress technology event.

Social media use still high, but new innovations needed

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Businesses looking to take advantage of the lucrative opportunities provided through social media marketing will need to step up their game in the coming years, as a new study found many consumers are growing weary of the social media of old.

Local marketing alert: Foursquare adds lists

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Foursquare has announced lists, which may help marketers boost local social advocacy.

Public Google+ posts bolster social search results

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Social search has been a particular focus for Google over the past year, with the search giant leveraging signals from several social sources – ranging from Twitter to Flickr – to best serve relevant results to consumers.

Pew data suggests American search engine users can be reached through news content

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Search engine optimization has traditionally been vital to online marketing efforts, but as content becomes a more popular tactic, the role of search portals has become even bigger for effectively reaching customers.

Parents, not college students, are more avid Google+ users

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Facebook may have made its name by first capturing the attention of college students, but according to a new study from Experian Hitwise, Google+ is proving popular with a more mature audience – parents.

QR codes picking up steam in mobile marketing

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A few years ago, quick response codes weren’t even a viable option as a marketing tool. Now, with the rise of smartphones, tablets and other advanced mobile devices, QR codes are becoming an integral part to businesses’ mobile marketing strategies.

Experian: Bing and Yahoo have higher search success rates than Google

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While Google may account for the greatest number of queries conducted each month, both Bing and Yahoo provide users with more relevant results, Experian Hitwise suggests.