News

Thirteen percent of adult U.S. internet users have signed up for a Google+ account and another 9 percent plan to do so during the next year.

Marketers who appropriately optimize their Facebook content might find their branded posts are categorized into valuable news feed clusters… assuming, of course, that users welcome the feature.

In a Google blog post (now removed but shared by TechCrunch), the company announced a “new, easier-to-use Google search app for Android” this morning. While the post has been taken down, it reveals that the search giant is focusing on ways to improve the mobile search experience – and marketers might want to follow suit…. Read more »

The New York Times’ beta620 demonstrates the demand for news content and highlights that consumers increasingly engage online news (and news publishers).

Moms are increasingly engaged by online content, with many even preferring digital media over traditional entertainment outlets such as television and radio, a recent BlogHer report indicates.

An IBM report reveals that mobile search opportunities are growing, and some businesses are already reaping the benefits.

Rosenfelt explains that site search analytics can help businesses understand what type of content marketing will convert visitors into customers.

Google News is a less-cluttered space that offers search visibility for businesses with news content marketing strategies, and now Editors’ Picks boosts the chances that readers will see a site’s most valuable, timely content pages.

LinkedIn now has 115.8 million members, showing 61 percent growth over Q2 2010. Marketers might see this as an opportunity to engage more consumers via the B2B social site.

Content marketing spend has reach an all-time high, and 79 percent of marketers now update their websites with content.