News

New data suggests Google+ visits are slowing down, but the network’s potential as a social and content marketing channel is still growing.

Publishing an informative and insightful blog is an effective way for companies to engage both prospective and existing clients.

After launching a Facebook Fan page, most businesses launch efforts to both generate more fans and boost exposure.

Google’s Panda 2.3 is now live, and SEO marketers should be monitoring their analytics to uncover the “new signals” used to determine site quality.

It may be the middle of summer, but some Americans are apparently already planning their holiday shopping. Specifically, according to a new report from PriceGrabber, Americans are thinking about how they’ll get their shopping done this year – and searching for gifts online is poised to take the lead.

While Google may still be warding off businesses from its newly launched social network, Google+, its main rival Facebook is accepting them with arms wide open, as it recently unveiled its latest social media marketing tool, Facebook for Business.

By publishing original and insightful content on their websites, businesses can elevate their search rankings considerably.

Microsoft is testing the placement of paid search ads mixed in with organic results, rather than displaying them to the sides or top of them, the Rimm-Kaufman Group reports. While the sponsored links are still marked as being advertisements, the inclusion of paid ads within organic results may be confusing to some consumers, and SEO marketers should consider how this can impact their Bing search optimization efforts.

As the social media landscape grows increasingly complex with the recent addition of Google+, many companies are leveraging the marketing channel to promote their products and services.

The rise of digital environments has, in some ways, led to increased fragmentation among consumers. But according to one expert, businesses can rely on social media marketing to rein in customers and bolster brand loyalty.