Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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In recent years, there has been a great deal of hype behind mobile advertising and brand promotion through applications. But according to a recent ExactTarget study, email remains one of the key factors to mobile content marketing campaigns.
For this first time in the past eight months, Google’s web properties have reestablished themselves as the top internet destination in June, according to recent comScore data.
Google experienced what may the first significant backlash to its Google+ when users recently complained of a surge of deleted accounts from the burgeoning social network.
The meteoric rise of smartphones has proven to be boon for many companies’ online marketing strategies. However, as one industry observer recently noted, some legwork is needed for a mobile marketing campaign to be fully effective.
With LinkedIn making headlines in May after its initial public offering, the social network’s membership soared.
While Facebook may be the largest social network in the world, users seem to be growing increasingly dissatisfied with the services the it offers, according to a new report from ForeSee Results.
Google has announced that the wait for Google+ business profiles won’t be long.
Computer giant Apple this week announced its most successful third quarter to date, with revenue growth driven largely by smartphones and tablets. As these mobile devices continue to thrive, businesses will want to explore their potential for content marketing distribution.
The way people interact with the internet has changed drastically in recent years. With the advent of social media, consumers are more inclined to share information about what they’re doing, what they think and where they are.
Consumers are increasingly turning to specific local search sites to find information about nearby companies, a new report from Local Search Insider suggests.