Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A new study from the Interactive Advertising Bureau revealed that more companies are seeing mobile platforms as key marketing opportunities through which they can better reach customers and bolster their brands.
Twitter celebrated its 5th birthday last week shortly after announcing that more than 200 million individual tweets are made on a daily basis.
Even as its social network gains traction, search has traditionally been the core function provided by Google.
Though the task of implementing a social media marketing campaign may be a challenge, Gravity Summit CEO Beverly Macy recently advised businesses to be proactive about social media, lest they be left behind.
The importance of mobile content marketing is beginning to be felt across businesses of all sizes. But, according to one expert, companies must pay attention to the little things to make their mobile marketing campaigns successful.
A recent post on the Content Marketing Institute site highlights the fact that businesses expanding their content marketing efforts should consider working with partners that offer both strategies and manpower.
With more consumers opting for smartphones over feature phones, email marketing is becoming an increasingly effective strategy to reach connected consumers 24/7.
The opportunity to be one of the first companies on Google+ is quickly coming to a close, as the search giant will soon stop accepting applications for the early test phase for businesses.
Consumers receive dozens of promotional messages through a variety of marketing channels on a daily basis.
Mobile content marketing can be a daunting task, but, as one expert recently suggested, companies that build their mobile content strategies to complement their web presence are likely to find success using the medium.