ClickCease News Archives - Page 350 of 536 - Brafton

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Marketing execs agree: Content marketing requires strategy and manpower

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A recent post on the Content Marketing Institute site highlights the fact that businesses expanding their content marketing efforts should consider working with partners that offer both strategies and manpower.

Ninety-five percent of marketers struggle to produce relevant email content

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With more consumers opting for smartphones over feature phones, email marketing is becoming an increasingly effective strategy to reach connected consumers 24/7.

Time almost up for businesses looking to catch the early Google+ worm

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The opportunity to be one of the first companies on Google+ is quickly coming to a close, as the search giant will soon stop accepting applications for the early test phase for businesses.

Valuable information is key to successful content marketing

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Consumers receive dozens of promotional messages through a variety of marketing channels on a daily basis.

Expert: Mobile content marketing must be consistent with general web

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Mobile content marketing can be a daunting task, but, as one expert recently suggested, companies that build their mobile content strategies to complement their web presence are likely to find success using the medium.

Relevant content B2B email marketing programs

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For B2B marketers, email has continued to be one of the top promotional channels for both acquiring new customers and retaining existing clients.

Bing makes explicit search gains in June

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Microsoft’s search engine, Bing, has continued to show promise in the search market, gaining more share during the month of June, a new comScore report indicates.

Forrester: Mobile marketing must be contextual

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Though incorporating mobile content into marketing strategies has certainly been a hot topic recently, a new report from Forrester Research suggested there are several considerations to make these strategies most effective.

Report: Content, social marketing becoming intertwined

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Content marketing and social media are two trends making big noise in the marketing world lately.