Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Bing has announced some updates to Maps that consumers might like, and local business marketers may like even more. The changes make it easier for Bing Maps users to get a clear picture of the areas they are searching, and new “Locate Me” tools can help consumers better determine which businesses are nearby.
A new report from digital marketing firm the White Horse Digital Futures Group suggests that as smartphone use continues to grow, it is time for retailers to expand their mobile offerings to support this trend.
Facebook is leveraging a variety of social plugins, such as the “Like” button or Facebook Connect, to develop behavioral profiles on members, ClickZ reports.
As smartphone penetration continues to grow, owners are becoming more accustomed to browsing the web through their devices.
In the summer edition of Content Magazine, the Custom Content Council shares some data demonstrating businesses’ increasing investment in content marketing and shoppers’ growing interest in branded content.
A new study from Juniper Research shows that mobile payments are expected to surge during the next four years.
With the recent launch of Google’s social network, Google+, consumers (and businesses across industries) are clamoring for a much-coveted invite as if it were a golden ticket to some illustrious chocolate factory.
Mobile advertiser MediaMind has found that iPhone and iPad users are nearly twice as likely to click mobile advertisements as their Android counterparts.
Social media content is increasingly important to engaging consumers and bolstering brand awareness, but many marketers fail to use social plugins to encourage cross-channel content engagement.
Highlighting the important impact of social marketing can have on a company, one automaker has turned to social media to help build its brand.