• Content is king at virtual events

    With broadband internet quickly becoming the norm throughout the United States, more organizations are beginning to hold virtual networking events.

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    Study: Mobile marketing dictating new purchasing habits

    A new study from ExactTarget shows that more consumers are making purchases using their smartphones, tablets and other mobile devices.

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    Expert: Mobile marketing is the future

    As mobile technology has moved into the mainstream, marketing strategies have followed suit.

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    Coming soon: Google+ Pages for businesses

    This week, the search giant announced its new social network, Google+, which marketers might find encourages more social advocacy and sharing of their online content. Now, it seems marketers will… Read more »

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    Study: Facebook marketing reaches mobile users

    Smartphones provide a window through which internet marketers can reach consumers even when they aren’t sitting at their desktops.

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    Google brings +1 to ads

    Google is extending the use of its new social sharing feature, the +1 button, to its paid advertisements.

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    Creative approaches to social media can drive interest

    While social media marketing has proven, in many cases, to be an effective way to reach a wide audience, many businesses using the technology have also found it can be a useful tool for catering to specific demographics.

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    Smartphones overtake US mobile market

    Those still doubting Americans’ enthusiasm for smartphones may want to reconsider, as a recent report from Nielsen shows that smartphones, for the first time, outsold traditional mobile phones during the last three months.

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    Google adds +1 and other social metrics to analytics package

    Google has launched new analytics reports for marketers that will enable them to better assess the value of the social plugins on their site.

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    Social media usage up 38 percent among B2B firms

    While many marketers think of social media as being a business-to-consumer channel, more business-to-business firms are flocking to it, a new study from BtoB Online indicates.

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