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In a recent interview with Social Media Examiner, blogger Jason Falls of Social Media Explorer asserted that businesses can’t ignore social marketing or local marketing opportunities.

Even as companies increasingly incorporate mobile devices into their marketing strategies, one expert recently asserted there are number of considerations they must make to avoid alienating customers.

Parents are becoming much more active on social networks, and marketers might find social advocacy goes a long way in impacting purchases for moms and dads.

Social sites, such as Facebook and Twitter, are growing increasingly integral to the customer acquisition process.

Google has unveiled its Google+ project – a new service that could integrate Google search with a social experience. SEO and social marketers might see this as a chance to bring more advocacy to their online content. Should Bing and Facebook be worried? The Google+ project is still in its trial period, and only select… Read more »

The Mobile Marketing Association recently published a whitepaper designed to help businesses launch their mobile marketing strategies.

Thirty-nine percent of marketers say email marketing has had the strongest performance in the past 12 months, compared to 29 percent who saw ROI from social media.

New collaborative research from the Mobile Marketing Association and Google revealed that smartphones are changing the way consumers interact with media and the internet.

For leisure and entertainment companies mobile marketing represents a prime opportunity to spread the word about summer offerings and services.

While sticking with the tried and true methods of marketing may still be effective for many realtors, going mobile may prove to be another route to drive business and web traffic.