• Four main types of mobile websites, report says

    The Mobile Marketing Association recently published a whitepaper designed to help businesses launch their mobile marketing strategies.

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    Email marketing: A top tactic for 2011

    Thirty-nine percent of marketers say email marketing has had the strongest performance in the past 12 months, compared to 29 percent who saw ROI from social media.

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    As mobile internet usage rises, new marketing opportunities open

    New collaborative research from the Mobile Marketing Association and Google revealed that smartphones are changing the way consumers interact with media and the internet.

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    Summer means more mobile marketing for leisure companies

    For leisure and entertainment companies mobile marketing represents a prime opportunity to spread the word about summer offerings and services.

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    Mobile brings new element to real estate marketing

    While sticking with the tried and true methods of marketing may still be effective for many realtors, going mobile may prove to be another route to drive business and web traffic.

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    Google unlocks behavioral targeting for all AdWords users

    Back in 2009, Google first announced it would enable advertisers to target prospective consumers through previous search histories and behaviors.

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    Mobile ad spending to cross $4 billion by 2015

    Mobile advertising is expected to gain more ground as it acquires more credence among marketers, with a new report from BIA/Kelsey projecting the channel will account for more than $4 billion in ad dollars in 2015.

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    New comScore service provides digital marketing insight

    Companies utilizing mobile marketing may be well advised to cater their strategies to the iPad, as a new study from comScore found that Apple’s device accounts for 97 percent of tablet traffic in the United States.

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    SMBs can go beyond ‘big 3’ social networks

    Many businesses have recognized that using social networks can be an effective way to generate buzz about their brand.

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    Innovative marketing scheme brings mobility to art show

    Highlighting the growing role smartphones and tablets are playing in marketing strategies, Mobile Marketing Max recently launched an innovative new approach to mobile marketing.

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