Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Roughly half of B2C marketers say both online content and social media marketing were last year’s top performers in terms of lead generation and sales. The same is true for more than one-quarter of B2B marketers, according to the Focus Research study, Marketers’ Benchmarks 2011.
After weeks of speculation, Search Engine Land reports that Google’s Panda 2.2 update is now live.
Blekko, a relative newcomer to the search market, founded with the goal of delivering high-quality results to users, is looking to enhance the search experience even more with the portal’s latest Zorro update.
Search marketers, take note: The Google SERP is changing again. Google has added lists of top referenced items related to queries for select searches, complete with URLs where users can learn more.
The rise of connected mobile technology is changing the way consumers interact with their electronics. As this trend continues to evolve, businesses are likely in need of adjusting their marketing strategies to cater to audience preferences.
Marketing automation software company Eloqua demonstrates that content marketing delivers qualified leads. The firm recently reported millions of dollars in sales attributed to decision makers’ engagement with its branded content.
Both Facebook and Google are poised to become bigger players in the display advertising market, with the former set up for more immediate success this year and the latter expected to grow dramatically in 2012.
Perhaps more than any other emerging medium, company executives see the rise of mobile technology as an opportunity to grow their businesses and expand their marketing campaigns, a new study from Oxford Economics and SAP found.
A new survey from Harris Interactive reveals that Americans frequently shop online while watching television.
Everyone is focused on the social competition between Facebook and Google, but Lewis Howes, author of Linked Working, suggests that LinkedIn is the most powerful business networking platform and marketers should prioritize campaigns for the professional social site. Howes told Social Media Examiner that the average LinkedIn user tends to have more disposable income (good… Read more »