Although online marketing has taken a hit from the recession, new figures from eMarketer show that digital advertising is expected to increase significantly over the next four years.The US Advertising Spending: The New Reality report from the marketing analysis company forecasts that the industry will increase by almost 10 percent this year and continue with [...] Read this ›
For many years one of the best ways companies could get their business in front of consumers and the media was through public relations, but as things have shifted to the internet, one marketing exper Read this ›
Search marketing seems to be on the tips of many marketers’ tongues, especially as the economy continues to struggle, but a new survey finds many marketers are struggling to properly implement search Read this ›
Although it’s been stated that online marketing can help a company make a name for itself and grow its business, one established company is learning that it can also use it to try to improve its image Read this ›
A number of recent studies have shown that search engine marketing (SEM) budgets are increasing, but a new survey finds retailers in particular are using search engine optimization (SEO) in droves.The new figures from Internet Retailer, shows that while retailers have long been using search engine marketing (SEM), more are turning to search engine optimization [...] Read this ›
Through the current recession, few industries have been able to thrive as many companies cut costs. But a new survey finds online marketing is one of the few "bright spots."
Althoug Read this ›
A recent report from Hitwise finds that traffic to online classifieds soared in the last year but notes that search engine optimization (SEO) gives the providers even more opportunity for growth.According to the Hitwise report, visits to online classifieds increased 84 percent from February 2008 to February 2009, with the majority of the growth coming [...] Read this ›
After essentially giving Google a massive head start in the world of search, Microsoft appears poised to increase its advertising to boost the appeal of its search engine.
According to a repo Read this ›
Online retailers are increasingly using search engine optimization (SEO) to draw consumers to their site in a cost-effective manner, but one industry expert says some sites need to choose a more SEO friendly "shopping cart."Tim Scott, director of ecommerce for shopping cart software company SearchFit, says not all platforms are equal when it comes to [...] Read this ›
Although many marketers are obsessed with using social media to interact with clients, a new study finds that marketers and small businesses aren’t seeing eye-to-eye when it comes to the marketing tec Read this ›