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Social marketers rejoice: Facebook fans and Twitter followers are loyal to the brands they connect with on social channels, according to a recent study from ROI Research and Performics. As eMarketer relays, one of the findings of the study is that social users’ brand loyalty is increasing. In the 2010 version of the study, 32… Read more »
Google has launched a “Me on the Web” feature for Google Dashboard, and marketers might ask themselves if this will help push Google Profiles – and +1 – mainstream.
At this month’s Business Marketing Association international conference, attendees discussed the future of the industry and content’s essential role in marketing.
The 2011 Social Shopping Study from PowerReviews and the e-tailing Group indicates that shoppers spend an increasing amount of time researching products on social media.
At yesterday’s Inside Search event, Google announced that it is rolling out voice and image search for desktop users, and marketers should consider the SEO implications of these developments.