SMX Advanced buzz: Social, local, mobile marketing leads to sales
As mobile queries continue to rise, experts at SMX Advanced Seattle offered case studies on how mobile marketing can help brands reach audiences at the point of sale.
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As mobile queries continue to rise, experts at SMX Advanced Seattle offered case studies on how mobile marketing can help brands reach audiences at the point of sale.
At day two of SMX Advanced Seattle, Bing’s director of search, Stefan Weitz, talked about the future of SEO, emphasizing the value of social search and Schema.org.
At SMX Seattle, Matt Cutts fielded some live questions, spoke about Panda iterations to come and reminded marketers of the value of high-quality content.
At SMX Seattle, Bing’s Duane Forrester told marketers to think of the crawler as a site user, and remember: Content is king when it comes to SEO.
At SMX Seattle’s session on the “New Periodic Table of SEO,” marketing experts shared data indicating a strong correlation between social sharing and SEO rankings.
In recent Apple news, the company made some big announcements for its mobile devices – but mobile marketers might want to think twice before catering to Apple owners. The company’s stock is plumetting.
As marketers focus their energies on reaching mobile audiences and 19 percent of drivers search the web, U.S. officials are trying to limit in-car search and social internet developments.
As mobile shoppers search the web, 49 percent of businesses increasing their mobile marketing spend say growing budgets are linked to custom media programs.
A study from SEO Effect indicates that +1 content catches more clicks, though the question of whether consumers will adopt a “+1 mentality” is still on marketers’ minds.
Google has acquired the social analytics firm PostRank, and marketers might ask themselves if this means +1 and social search will become key to SEO.