Category: News
When trying to draw traffic to a website a number of factors come into play, but one search engine optimization (SEO) expert says the usability of a site and its SEO need to work hand-in-hand.Shari Thurow, the founder and search engine optimization (SEO) director for Omni Marketing Interactive, writes in a column for Search Engine [...] Read this ›
The car industry has been struggling as the economy is causing more Americans to reconsider large purchases, but one Florida dealership says search engine optimization (SEO) has allowed it to increase sales.Santa Fe Ford, a mid-sized Ford dealership in Gainesville, Florida teamed up with JP Automotive Marketing last year and says by using search engine [...] Read this ›
It appears that despite being designed in part by the man who is often heralded with inventing the World Wide Web, no one working on the redesign of the website for the Queen thought about search engi Read this ›
With a growing number of technologies vying for the attention of Americans, television appears to be losing audience as more Americans spend their time elsewhere.
However, some networks are Read this ›
Showing just how far search engine optimization has come over the last decade, the University of California, San Diego is offering an SEO course which will give students college credit.The course, entitled "SEO & SEM: The Fast Track to Search Engine Optimization and Marketing," is taught over three days and students will receive 2.5 credits [...] Read this ›
Recent rumblings in the search engine optimization (SEO) community suggested that Google had changed its algorithms to increase the results of brands, but this week Google’s Matt Cutts downplayed the importance of branding in search.A number of search engine optimization (SEO) experts concluded in recent weeks that a change from Google gave brands more favorable [...] Read this ›
In the ever changing market of search engine optimization, companies struggle to increase their online visibility. But according to an SEO expert, getting your company on Google News is "worth its weight in gold."At the recent SMX West conference in California, OBSNews.com spoke with search engine optimization (SEO) expert Bruce Clay who touted the idea [...] Read this ›
A growing number of companies in all fields of business are discovering that search engine optimization (SEO) helps them gain a competitive edge. But one marketing expert says it’s also important to know what the competitor is doing.Stoney deGeyter, writing for Search Engine Guide, says it is possible to develop a search engine optimization (SEO) [...] Read this ›
Research has shown that while most companies realize they need to implement some form of search engine optimization (SEO) many don’t understand it. One North Carolina group is hoping to change that for the state’s businesses.The North Carolina Chapter of the Public Relations Society of America (NCPRSA) will have a luncheon next week entitled "Search [...] Read this ›
A growing need for companies as they continue to build their online presence is managing their reputation on the web. For this, a number of companies are turning to search engine optimization (SEO), especially when it comes to directories.Michael Gray, a reputation management expert writing for Marketing Pilgrim says that a negative listing can kill [...] Read this ›