Category: News
A group of news media outlets recently went to Google with a complaint that may help companies with their search engine optimization (SEO) in the long run.According to Advertising Age magazine, a group of media giants including the New York Times, ESPN and Time Inc. met with Google recently to complain about how their content [...] Read this ›
In its Digital Outlook Report 2009, online marketing agency Razorfish finds that search engine optimization will become an increasingly important part of marketing campaigns – overtaking even pay per click. Read this ›
Although a growing number of businesses are expected to use search engine optimization (SEO) throughout 2009, a new report finds that Fortune 500 companies are struggling with the implementing the strategy. Read this ›
As more companies look for inexpensive ways to provide return on investment, one firm which assists Americans in finding a home or apartment is ramping up its search engine optimization (SEO) efforts.According to PRIMEDIA , which helps people with living arrangements though its print publications and websites like ApartmentGuide.com, Rentals.com and NewHomeGuide.com, the company intends [...] Read this ›
It appears that in the same way that companies are increasingly using search engine optimization (SEO) the news media may soon be looking into it as well.As even news organizations are attempting to draw in more visitors to their websites, it is becoming increasingly important for journalists to know about and implement search engine optimization [...] Read this ›
Search engine optimization (SEO) has become a necessary tool for companies all over the world to get attention on the internet, but one French town is hoping it can help its tourism.The French town of Eu says it is being bypassed by tourists who can’t find it on search engines like Google. A search for [...] Read this ›
Although Google is normally tightlipped about the way searches are conducted, one expert says new changes from the company means the future of search engine optimization is in brands.When people talk about the history of search engine optimization (SEO), Google’s Florida Update is often credited with affecting the SEO of websites all over the world. [...] Read this ›
As more companies embrace the Web 2.0 world, many are hoping that their presence on social networking sites like Facebook and Twitter will help their search engine optimization (SEO).However, one expert says this will also make SEO more difficult.Writing for Search Engine Land, Eric Enge, the president of SEO consulting company Stone Temple Consulting says [...] Read this ›
A new study finds that search engine queries are getting longer, which could have a positive impact on search engine optimization (SEO).Research from internet analyst Hitwise finds that as people are mastering the use of search engines, they are increasingly searching for longer terms.According to the findings, search terms of four words or less decreased [...] Read this ›
One of the best search engine optimization (SEO) tools for drawing visitors to a company site is original content, according to one industry expert.Roger Janik, president of ServerSideDesign.com, says in an article for PromotionWorld that press releases are one of the most effective search engine optimization (SEO) tactics on the market.Janik says that in addition [...] Read this ›