• Apple announces iCloud and Twitter-friendly iOS 5 at WWDC, yet company stock plummets

    In recent Apple news, the company made some big announcements for its mobile devices – but mobile marketers might want to think twice before catering to Apple owners. The company’s stock is plumetting.

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    Limits to on-the-go search and social marketing: U.S. Transportation Secretary says don’t tweet and drive

    As marketers focus their energies on reaching mobile audiences and 19 percent of drivers search the web, U.S. officials are trying to limit in-car search and social internet developments.

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    Branded content and social media key to mobile marketing

    As mobile shoppers search the web, 49 percent of businesses increasing their mobile marketing spend say growing budgets are linked to custom media programs.

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    Study: Google +1 boosts organic clicks (and SEO)

    A study from SEO Effect indicates that +1 content catches more clicks, though the question of whether consumers will adopt a “+1 mentality” is still on marketers’ minds.

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    Google acquires PostRank: Will +1 be a social search ranking factor?

    Google has acquired the social analytics firm PostRank, and marketers might ask themselves if this means +1 and social search will become key to SEO.

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    Google search goes visual with updated Image results

    Google Image results have been updated, making visual content key to SEO.

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    Data suggests Twitter marketing meets demand

    New research from both Pew and Edison indicates that Twitter adoption is slow but steady, and brands are likely to find advocates via Twitter marketing.

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    Schema.org unites search engines for better organic result displays

    Schema is a new organization that offers webmasters mark-up data to make site design more manageable and search results more info rich.

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    Smartphone owners prefer to search the mobile web

    BIGresearch reports that smartphone owners are increasingly likely to shop the mobile web, and content marketers should remember to cater to on-the-go consumers.

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    Survey says Google is first step to online purchases

    A recent survey reveals that Google is online shoppers’ first stop when making purchase decisions.

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