Showing just how far search engine optimization has come over the last decade, the University of California, San Diego is offering an SEO course which will give students college credit.The course, entitled "SEO & SEM: The Fast Track to Search Engine Optimization and Marketing," is taught over three days and students will receive 2.5 credits [...] Read this ›
Recent rumblings in the search engine optimization (SEO) community suggested that Google had changed its algorithms to increase the results of brands, but this week Google’s Matt Cutts downplayed the importance of branding in search.A number of search engine optimization (SEO) experts concluded in recent weeks that a change from Google gave brands more favorable [...] Read this ›
In the ever changing market of search engine optimization, companies struggle to increase their online visibility. But according to an SEO expert, getting your company on Google News is "worth its weight in gold."At the recent SMX West conference in California, OBSNews.com spoke with search engine optimization (SEO) expert Bruce Clay who touted the idea [...] Read this ›
A growing number of companies in all fields of business are discovering that search engine optimization (SEO) helps them gain a competitive edge. But one marketing expert says it’s also important to know what the competitor is doing.Stoney deGeyter, writing for Search Engine Guide, says it is possible to develop a search engine optimization (SEO) [...] Read this ›
Research has shown that while most companies realize they need to implement some form of search engine optimization (SEO) many don’t understand it. One North Carolina group is hoping to change that for the state’s businesses.The North Carolina Chapter of the Public Relations Society of America (NCPRSA) will have a luncheon next week entitled "Search [...] Read this ›
A growing need for companies as they continue to build their online presence is managing their reputation on the web. For this, a number of companies are turning to search engine optimization (SEO), especially when it comes to directories.Michael Gray, a reputation management expert writing for Marketing Pilgrim says that a negative listing can kill [...] Read this ›
New research finds that online only retailers like Amazon are doing a far better job at search engine optimization (SEO) than their brick and mortar competitors.The study from Internet Engine looked at the search results of companies over the last three holiday shopping seasons and found that online retailers received more than 30 percent of [...] Read this ›
Although search engine optimization (SEO) is a cost effective way for companies to reach their customers, one expert says enterprise just doesn’t embrace the concept.
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A new survey finds that while the overwhelming majority of ecommerce companies say that search engine optimization is a part of their marketing efforts, many do not understand the concept.
Ac Read this ›
During the kickoff to this year’s SMX West conference in California, Kerri Morgret was named "Biggest Search Geek in America," beating out some 1,700 contestants for the top spot.
M Read this ›