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The recent integration of Bing and Facebook is getting a lot of positive feedback from searchers, and SEO marketers should monitor search engine usage accordingly to see if Microsoft gains ground in the market.
Adobe’s Scene7 2011 Survey: Digital Marketing in the Next Decade shows that marketers are increasingly see the value of focusing on custom content and website analytics with local audiences in mind.
Today, Google offiicially announced its mobile payment service – Google Wallet. Mobile marketers will want to monitor the impact of this development on consumers’ on-the-go shopping behavior.
The latest quarterly Insights report from JiWire indicate that 79 percent of on-the-go consumers are comfortable making purchases with their mobile devices.
Consumers are increasingly making purchases via their smartphones, and now Google is launching a mobile payment service that may further encourage this behavior.