The internet is an increasingly important way for companies to get their message across to consumers. That’s the finding of a study from global communications company MS&L, which also suggests online users are becoming increasingly trusting of the web. According to the survey, 59 percent of Americans believe they can tell a lot about a [...] Read this ›
At November’s PubCon in Las Vegas, SEO expert Bruce Clay told WebProNews that "ranking is dead."In his interview with the website back in November, Clay said any number of people could get differently ranked results for the same query as a result of personalization.Now, in a follow-up interview with WebProNews at SES Chicago earlier this [...] Read this ›
Despite a tough economy, a number of studies show that companies will continue to spend money on online marketing in the new year, including search engine optimization.
A December content mar Read this ›
Net neutrality is one issue that has the potential to greatly affect search engine marketing, but it is being almost completely overlooked by the industry.That’s according to WebProNews, which warns of higher prices for sites that use pay-per-click and lower rankings for companies implementing search engine optimization techniques as a result of net neutrality violations [...] Read this ›
Microsoft has the ability to provide a counter-balance to Google, with people in the organization dedicated to making it work. But the company doesn’t "get search" and has a culture which se Read this ›
People trust news they get from online sources as much or more than information gathered from friends or watching television, but they see blogs as the least trustworthy way of getting information.
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The Affiliate Summit West Conference is set to begin next week in Las Vegas and with so many sessions during the three day event it’s easy to miss something good. But the people at Ravenews have put together their list of the top 5 sessions they say visitors can’t afford to miss.The website says the [...] Read this ›
An article from AdvertisingAge magazine shows just how important search engine optimization is, and how a missing "s" may be affecting a Burger King ad campaign.
Recently, Burger Ki Read this ›
A new study from Microsoft finds that almost 60 percent of small businesses with websites don’t use any form of paid search marketing, with 9 out of 10 saying they never even tried it.
The su Read this ›
Despite rough economic times and news that the U.S. is officially in a recession, a majority of companies will expand their spending on content marketing in 2009.
That’s based on a resea Read this ›