Almost half of all internet users look for business’ or some sort of product or service every day using a search engine, according to a recent study by MediaWeek.com. This makes for the perfect opport Read this ›
Two new studies show that men and women are watching online videos in relatively equal numbers, with a total of about 80 percent of the U.S. online population watching videos on the web at least once Read this ›
A report from Click Forensics shows that while the click fraud rate is dropping slightly, it is still an area that the industry must monitor.
Click fraud occurs when a person clicks on a pay- Read this ›
A training session intended to help companies learn new cost-effective techniques in search engine marketing and search engine optimization will close out the Search Engine Strategies conference in Chicago next week.Training sessions on Friday will be aimed at consultants, site designers, website owners and others who will be in small class settings which will allow [...] Read this ›
Tough economic times mean companies may need to re-evaluate how they do business – and for many that means shrinking budgets.Kevin Lee of ClickZ asked a number of experts speaking at next week’s Search Engine Strategies conference in Chicago, how marketers can get appropriate search budgets even if the overall marketing budgets are shrinking.Lee says [...] Read this ›
A number of big names will be speaking at Search Engine Strategies, a Chicago conference focusing on search engine marketing, starting today.
The conference’s opening keynote address will be Read this ›
It’s probably not something most companies think about, but there are a number of legal issues to take into account when doing any sort of video marketing campaign.
Intellectual property atto Read this ›
The topic of the day at today’s Search Engine Strategies conference was privacy protection and collection of user’s data as a panel discussed the popularity of various internet browsers and the issue Read this ›
At the ongoing Search Engine Strategies conference in Chicago today, panelists gave advice to the convention-goers who were a little more green when it comes to topics like search engine optimization, Read this ›
Global spending on search engine marketing will rise faster than that on overall advertising in the next two years, it has been predicted.Investment banking group Collins Stewart said in its latest report on the online advertising sector that it believed search, email marketing, lead generation and video ads will see above-average growth in 2009 and [...] Read this ›