Google gives Page Speed Online an API, good for SEO
Page speed is a search ranking signal, and now Google is making it easier for sites to monitor their speed performance.
News
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Facebook offers social media marketing guide to boost traffic and sales
Facebook is offering marketers some guidelines on how to promote their brands most effectively on the social giant.
Social search marketing alert: Google previews +1 Button
At the Google I/O conference, the search giant previewed the +1 button for websites, and internet marketers should take note.
Microsoft buys Skype: Broadened Bing access?
While rumors have been flying about Facebook and Google’s competition to buy Skype, Microsoft has purchased the online video conferencing platform. Search marketers should consider that this might bring Bing closer to Skype’s half a billion users.
Chrome extension Whoworks.at connects web content and LinkedIn networks
Quality content marketing can help strengthen your ties to prospects with a new LinkedIn-friendly Chrome extension.
Study: Search is the most popular way to find news online
Data from the Pew Research Center’s Project for Excellence in Journalism suggests that search aggregators are the most popular way internet users find news. Brands can use news to put themselves in industry conversations.
Email marketing brings female brand advocates
A study from AOL reveals that female consumers are likely to share content from trusted web sources, and email is their sharing platform of choice.
SEO tip from Google: Focus on content
Google has released some insight that might help marketers optimize their sites for the search giant, and content marketing is essential.
Local mobile marketing on the rise: Bing previews new ad units
Bing is taking as page out of Google’s book, focusing on mobile and local ad slots, and search marketers might realize the importance of optimizing their sites for local on-the-go consumers.
Google adds news headlines to search results
The search giant seems to be adding linked headlines to general web queries related to news searches, and marketers should consider how custom news content may potentially result in more branded content being featured on standard SERPs.