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Forrester’s latest Wave report, relayed by CMS Wire, indicates that the majority of Americans still rely on search engines to find websites, but they are also turning to newer channels for site referrals.
A Harris Interactive study cited by eMarketer found that 82 percent of internet users between the ages of 10 and 12 spent at least an hour online the day before they were polled.
ComScore’s 2010 Digital Year in Review indicates that social networking has become "an integral part of the fabric of the internet" that impacts a variety of consumers’ online activities – and marketers should take note.
Rumors suggest Yahoo is appealing to a mobile audience with a new aggregator tool that delivers relevant news to on-the-go users, and marketers who offer content on their sites should take note of this up-and-coming platform.
A report from the CMO Club provided to eMarketer reveals that site traffic and the number of social fans will be among the most popular measures of social media success this year.
Business Insider reports that the social question-and-answer site Quora has added a new member to its product management team – former Facebook worker Sandra Liu Huang.