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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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LinkedIn launches targeted ads

While Facebook and Twitter are often talked about as the most popular sites for social marketing, LinkedIn is getting in on the action with an updated pay-per-click text ad offering.

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Twitter says self-serve ad platform yet to come

Yesterday, internet marketers were buzzing about whether or not Twitter is testing a self-serve ad platform. Now, whether the platform is accurately described as a "self-service" is up for debate, and Twitter execs say it’s not self-serve.

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Google acquires SayNow – good for click-to-call ads?

Yesterday, Google announced that Number Porting is now available for Google Voice users. Today, the company continues its development of Google Voice with the acquisition of social voice company SayNow, and marketers may like how new developments influence their click-to-call campaigns. Google explained that it is now letting users bring their existing phone numbers to… Read more »

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