Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mobile marketers looking to create compelling content to reach iPhone users are in for some good news. Apple has unveiled iAd Producer, an application that lets third parties make iAds. The company explains that the app "makes it easy for you to design and assemble high-impact, interactive content for iAd." This moves the creative control… Read more »
Social media may be a quick way for brands to reach a broad audience, but a new survey suggests that fast results are not the product of hasty efforts. The results of an R2integrated survey reveal that brands identify failure to allocate proper time and resources into social campaigns as the leading barriers to success. Thirty-eight… Read more »
Foursquare today announced that it is offering users the chance to share photos and comments when they check in with businesses through the geosocial app. This means brands on the site can benefit from user-generated content and more social chatter. Foursquare officials explain that these features are being launched due to popular demand, and they… Read more »
An eTailing report indicates that 31 percent of consumers consider Facebook posts when making purchase decisions, and now Facebook is making moves to facilitate shopping directly on its site. BusinessWeek reports that Facebook is forming partnerships to create ecommerce outlets on its Pages. The source reports that David Fisch, the head of Facebook's new commerce partnerships… Read more »
Brafton has reported that this year has seen some of the heaviest online shopping days in history, and internet marketers who want to engage these shoppers might need to consider how consumers are accessing the web. A new survey from GfK Roper Poll on behalf of SapientNitro indicates that three in 10 consumers who own a smartphone… Read more »
It seems that for internet marketers, this may truly be the “most wonderful time of the year.” Last week marked the heaviest week of U.S. online shopping in history, with consumers spending more than $900 million on the web on four individual days, according to comScore data. During the week ending December 17, online spending… Read more »
Earlier this week, reports indicated that Yahoo was laying off 600 employees. Now, the company has confirmed that it will be cutting Yahoo Buzz, Traffic APIs and other products. Marketers might want to consider the direction Yahoo sites are taking as they plan their online campaigns. The company stated in an email to the Los… Read more »
Marketers must create content for any web destinations their target audience may visit, from online video platforms to social sites, and they should remember that many online consumers' first stop when they sign on is their email. Epsilon and the Direct Marketing Association's Q3 2010 North America Email Trend Results reveal that delivering marketing messages straight… Read more »
The latest search figures from Hitwise indicate that Microsoft may be coming into its own as a search provider. It now accounts for one-quarter of all searches, by the firm's measure. Hitwise reports that Bing-powered searches represented 25.27 percent of the search market in November 2010. This demonstrates a 2 percent month-over-month increase. Yahoo sites and… Read more »
Search engine Blekko claims its slashtags help users cut through the spam on the web, and now searchers can use the site's filters to find results exclusively recommended by their Facebook friends. Users can log in with Facebook connect and use the "/Like" slashtag to find only friend-approved websites in results. In an announcement from… Read more »