Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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As the economy headed south, many businesses have had trouble staying afloat, but those who have used online marketing techniques like search engine optimization (SEO) have seen good results, which leads one expert to believe the tool will continue to work in the post-recession economy. In a blog post for SearchCowboys.com, Louis Venter writes that… Read more »
Businesses put a lot of thought into their search engine optimization (SEO) and how the algorithms work for different search engines, but one expert says having good, compelling content is one of the biggest steps to good SEO. Writing at Web Worker Daily, Dawn Foster says that if a site has content that other people… Read more »
A growing number of companies are turning their attention to search engine optimization (SEO) as a way to increase traffic to their site in the hope of building sales. And for one online shirt company, SEO is one of the primary ways it’s getting its name out there. ShirtsMyWay launched its site earlier this year… Read more »
Although it might be easy to forget sometimes, most of the world speaks a language other than English. In this global online marketplace, companies that want an international appeal may want to consid
Search giant Google earlier this month debuted an upgrade to its main search function that allows advertisers to embed YouTube videos into their successfully placed ads.
This could affect no
Search engine optimization (SEO) can be a powerful tool for firms looking to expand their business beyond the boundaries of a single country, but as with any new market, there are different rules for international search engine optimization (SEO). International search marketing expert Bill Hunt, writing at Searchenginewatch, asserts that many of the most common… Read more »
In times past, businesses only had to think of a catchy name that nobody else had taken and voila! The product’s name was successful. Today, however, search engine optimization (SEO) demands that more care and attention be taken in naming products. Experts say that social media, unambiguously-named products, and attention YouTube are essential to successful… Read more »
With newspapers laying off workers and buying out others as their advertisers move online, many talented writers and former journalists are following the ads to the internet. Search engine optimization (SEO) is one of the fast-growing new media marketing fields that have a need for skilled, news-savvy writers. But some journalists still harbor misgivings about… Read more »
Next week, inbound marketing professionals from many diverse fields will congregate in Boston to network and share strategies and advice at Gillette Stadium. This event is targeted heavily at marketing and PR professionals, including practitioners of search engine optimization (SEO), and will feature appearances by a number of inbound marketing gurus. Among those will be… Read more »
Although companies usually remake their corporate websites for reasons other than search engine optimization (SEO), the importance of integrating SEO into the new site when doing so cannot be overestimated. Experts advise companies to start by doing keyword research on the most popular searches in their field, using both free tools like Google AdWords and… Read more »