Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
When people think of search engine optimization (SEO) they often envision companies using the technique to make sure keywords rank high in search engine results pages to increase their sales. But the story of Andrew Sharman shows that using search engine optimization (SEO) can help everyday people take action when they are wronged. Sharman, a… Read more »
Although search engine optimization (SEO) and other online marketing tools are used primarily by businesses, any website can benefit from increasing its online traffic and one marketing expert says nonprofits may want to look into using these tools. Writing on the FC Member blog on Fast Company magazine’s website, David Heitman, president of marketing and… Read more »
A car’s tires aren’t something that most consumers think about on a daily basis, but when they need new ones they’re often left wondering who to turn to. With so many people heading online to find bus
There have been signs in recent weeks that the economy – and in turn the housing market – may be improving, but because the industry is still down dramatically from the highs of recent years, one expe
Getting something framed is one of those services that is not needed daily, but when someone’s looking for a business in their area that does framing they’re likely to head to the web first, which is
It started as a way for college students to stay connected but Facebook has quickly grown into so much more as many businesses use the social networking site to market themselves. But just being on Fa
One of the best ways to improve search engine optimization (SEO) is to constantly create original content for a website, and one expert says a great way to do that is through blogging. Writing at Search Engine Watch, Mark Jackson says that search engines like to see updated content, but when you put social networking… Read more »
When companies begin to use search engine optimization (SEO) to increase their online presence they often just think about optimizing for Google, but new figures from comScore show that companies that sell in the world market may want to consider some alternative search engines. According to the most recent figures released from comScore, global searches… Read more »
The Bing/Yahoo deal that was announced earlier this year is likely to create a shift in search engine optimization (SEO) and online marketing when it is finalized next year. For companies that rely on placing high in search engine results pages, this might mean they will need different webpages for different search engines. Although the… Read more »
With so many more people heading to the internet when doing their shopping, retailers are finding that they need to boost their search engine optimization (SEO) to reach customers, but a new report finds that there is still a lot of work to be done from retailers in getting the top spots for a number… Read more »