Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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It appears that the use of search engine optimization (SEO) for the tourism industry is on the rise as one area in Missouri is using the online marketing tool to lure visitors to its website and hopefully to its region. The Boonsville Daily News reports that the Boonsville (Missouri) Tourism Commission met this week and… Read more »
Although it is widely known as a poor search engine optimization (SEO) practice, websites that use hidden text might want to take notice of the recent case involving a Texas senator and the governor who says he has been slandered. Recently it was reported by the Austin American-Statesman that the website for the upcoming gubernatorial… Read more »
If there is any question of the power of search engine optimization (SEO) to increase the traffic to a website, the case of Scribd and the drastic drop off of visitors to its site should put those questions to rest. Last week TechCrunch noted that Scribd – which describes itself as the "largest social publishing… Read more »
The list of businesses using search engine optimization (SEO) to help improve their website’s traffic continues to grow but one expert says the American Psychological Association (APA) is more than a decade behind the times in telling its members to enhance their website. Writing for PsychCentral, John M. Grohol says the APA’s 50-minute talk on… Read more »
Although it has recently been left out among the discussion of search engines, Yahoo has maintained its spot as the number two engine in the U.S., but with a revamped homepage it is getting more atten
Although many companies begin using search engine optimization (SEO) to help increase their national – or perhaps international – visibility online, some companies are only concerned about attracting customers in their neighborhood, something experts says is much easier. As part of its Website Remedies feature, CNNMoney.com gathers a number of experts in an attempt to… Read more »
There has been some discussion that branding will have more importance in the future of search results as Google potentially places more weight on brands. However, according to one expert, it’s someth
With a growing number of people turning to the web to get information on products and services in their area, businesses like doctors’ offices can benefit from using search engine optimization (SEO) to help attract local patients. In a column for Modern Medicine, Keith Borglum, a certified healthcare business consultant (CHBC) writes that the web… Read more »
When companies consider a search engine optimization (SEO) campaign they factor in what people are looking for on their computer, but with more Americans turning to their phones to get online companies may want to consider a new SEO strategy. According to a new survey from the Pew Internet & American Life Project, an increasing… Read more »
An increasing number of businesses are using search engine optimization (SEO) to help raise the visibility of their website, but now it appears that governmental organizations are using the tool to help improve their search engine results page ranking. Washington D.C.-based web design company Blue Water Media has announced that it is working with the… Read more »