All industries can benefit from SEO
Many companies feel that they need to be in the IT field in order for search engine optimization (SEO) to work for them, but one embroidery company has found that SEO is helping increase sales.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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CBS News launches new site with SEO in mind
Although much has been made of print and online news outlets using search engine optimization (SEO) to increase traffic, not much has been mentioned about the TV industry and their attempts but CBS News unveiled a new website with SEO in mind.
Cost is the wrong factor for choosing an SEO strategy
With the state of the economy some businesses are hesitant to increase their marketing budget for search engine optimization (SEO), but one expert says that a quality SEO campaign will "pay for itself." In a column for Search Engine Watch, David Dalka writes that cost is actually not the factor companies should be thinking of… Read more »
A new search engine may change companies’ SEO perspective
When companies begin a search engine optimization (SEO) campaign, they typically focus on getting content to page one on Google or Yahoo or another search engine – but if a new engine’s popularity takes off, these companies may need to start considering the algorithms of all search engines. Last week Search3 (www.search3.com) announced the unveiling… Read more »
Good SEO can help reputation management
Although the typical use of search engine optimization (SEO) is to increase the visibility of a company and get references to it to the top of a search engine results page, one growing trend in SEO involves bettering a company’s reputation. In a recent piece for BusinessWeek, Andy Beal, reputation management consultant at Marketing Pilgrim,… Read more »
Keyword organization is important SEO step
One of the things that’s at the heart of any quality search engine optimization (SEO) campaign is keywords, but one expert says that’s not enough and more companies need to make sure their keywords are organized properly. Writing for DMNews, Larry Kim, founder of Wordstream, says keyword organization is often ignored by a company but… Read more »
Search engine optimization demand on the rise
The recession has caused many companies to cut back on traditional marketing campaigns, but if new research from the UK is any indication, the search engine optimization (SEO) market will continue to grow here in the U.S. A study released today from UK firm Edit Optimization finds that the demand for search engine optimization has… Read more »
Using SEO to increase personal brand
Most companies realize the importance of enhancing their online visibility but it is becoming increasingly important for individuals to do the same and one expert says that means using search engine optimization (SEO) to help build an online brand.
Quality content is important part of SEO
Although there are a variety of new ways to potentially increase the search engine optimization (SEO) of a website – like blogging, social networking, etc. – one industry expert says that the time-tested foundation of SEO remains the same. In a column for Search Engine Watch, Mark Jackson, president and CEO of Vizion Interactive, writes… Read more »
SEO expert says Google is not out to get you
A growing number of companies have begun using search engine optimization (SEO) to help increase their online visibility, but when it doesn’t work, some feel search engines like Google are out to get them – not true says one expert. In an attempt to discover some ways to figure out whether a search engine optimization… Read more »