Hi, Lauren Kaye, here, with this week’s Content & Coffee with Brafton. I’m glad you’re here. Surveys have shown that one in 10 workers call in sick the day after the Super Bowl and productivity suffers massively. As a reward for showing up, I’m going to talk about something fun.
Whether you were cheering for the Broncos, the Seahawks, or none of the above – there is one thing to be happy about: Some of the ads were awesome. And if the ads were your primary – or only – reason for tuning into the big game – you were in good company. CrowdTap polled 1000 Americans and found that 37 percent were researching ads before the Super Bowl even started.
And the buzz surrounding this year’s biggest ads will last much longer than the gameplay itself. Need I remind you of last year’s Oreo phenomenon? The real-time Tweet that gave the brand bragging rights for most of 2013.
This year’s ad winner could experience the same kind of social marketing ripple effect because nearly two-thirds of people said they post about ads on social networks after the game is over. Moreover, 62 percent head to YouTube to watch the ads again.
37 percent of people were researching ads before the Super Bowl even started.
For me, what’s most exciting about this new era, when traditional media and digital outlets overlap, is that is opens the door for smaller brands to weigh in. You may not be able to afford one of those multi-million dollar prime time Super Bowl ad spots, but you have equal opportunities to capture those “Now” moments online and reach customers when they’re craving conversation.
So tell me: which ads were you drooling over this year? Which did you think were overhyped? Leave a comment or tweet @Brafton to let us know!
Can’t wait to find out. Catch you next week, and happy content marketing!